Having a great app idea is one thing. Developing that app is another. However, once your app is developed and ready to go, you need to make sure that you have a marketing strategy in place – otherwise no one will even know that your app exists.
The marketplace is crowded
There are millions of apps out there; marketing is essential if you are going to ensure that your app stands out in a crowded marketplace. Australian Android developers and iOS developers have been very busy over the past couple years. These two mobile operating systems are by far the most popular here in this country, and therefore most new apps are developed for them. In fact, Google Play (the main Android app store) currently has more than 1.3 million apps on offer, while the Apple App Store (the only app store for iOS) has around 1.2 million apps.
That’s a lot of apps!
However, when it comes to Windows Phone and BlackBerry apps, there’s certainly less competition. Those looking to create an app tend to steer clear of these operating systems since the audience is much smaller. That being said, it also means the competition isn’t as fierce!
Mobile marketing trends
When it comes to marketing your mobile app, there are a number of strategies that are trending this year.
1. You need to invest in mobile marketing. Mobile internet access is on the rise, and therefore mobile marketing is trending too. Since your product (mobile app) is targeted towards those who are using their mobiles, it makes sense to engage in mobile marketing. This can include marketing via mobile-friendly websites, social media (since everyone has social media apps), search engine advertising or even advertising your app via other apps. The options are endless, and it’s therefore possible to tailor a strategy that effectively reach your target audience.
2. Create a blog for your mobile app. A blog (content marketing) is a great way to engage with potential customers, and it also works to improve your web presence. SEO experts will tell you that a blog is a great way to improve your search engine results page rankings – Google loves fresh content! When creating a blog, it’s important to focus on what you can do for the user (i.e. provide information that is of use to them), rather than thinking about what they can do for you (i.e. buy your product). This being the case, it’s important to ensure that your blogs aren’t too promotional.
3. Create memes. It may sound ‘unprofessional’, but the fact of the matter is clever memes garner attention. When combined with equally clever hashtags, a carefully crafted meme can spread across the internet like wildfire – attracting the attention of your target audience in the process. People love good humour, and a great meme is an effective way to show your audience that you’re ‘with the times’.
4. Curate content for your audience. Follow other businesses/influencers in your industry and if they post content that is of value to your audience, repost it using social media. Whether it’s Twitter, Facebook or LinkedIn, content sharing is a great way to engage with customers and position your business as an industry expert that ‘knows what’s going on’.
If you’ve just had an app developed, make sure you have an effective marketing strategy in place and ready to go. When it comes to iphone apps in Melbourne in particular, the marketplace is crowded – you need to make sure that your app will ‘get noticed’.