Mistakes That Kill Your Website Conversion Rate

Although many companies have various tricks and techniques to enhance the conversion rates of their websites, what they do not know is the fact that not all techniques work. Businesses make mistakes in this scenario because they are new to the digital marketing industry or because they have wrongly informed. Either way, using the wrong techniques and following the wrong protocol must be avoided to ensure the company’s finances are safe. Listed below, are some CRO mistakes that you need to avoid.

Being Too Early
Although people say that all websites benefit from CRO that is not really the case in reality. You should have created the right market platform your product before moving to increase its CRO. For instance, if a product has only been launched recently, you must first work on creating a place for it in the market before working on CRO. This will ensure that your efforts will be successful when you actually come to that part of the procedure.

Bad Advertising
Never lead your customers to your company advertisements when they looking for a specific product. The landing page must always be relevant since leading them to the wrong page and put-off their interest in the overall purchase. This will not only affect your web conversion Perth at http://www.conversionx.com.au/perth/, but will also result in situation where you keep losing valued customers. So, make sure that online advertisements are placed and advertised in a way that they do not act as a hindrance to the consumers and their purchas

es.

Ignoring Statistics
The level of web page optimization greatly depends on the numbers. Statistics must be considered very carefully to ensure that your data will not be affected by other variables. For example, you need take the time of the purchases into account into make an accurate analysis since it is a common fact that people purchase more during the weekends since that is when the traffic is high and prices are low. So, make sure to consider such influences since it will enable you to look at the issue from various perspectives.

Ignoring External Factors
The influence of external factors can affect the CRO of your company to a great extent. When redesigning your website, you must consider factors such as primacy effect. This is when the regular customers to the website find it difficult to adapt to the new changes since they are too used to the former one. Thus, you need to make sure that there are certain similarities among the designs as well. By avoiding these mistakes, you can ensure that your company utilizes conversion in Adelaide by online buisness experts to the maximum level as possible.

Five Reasons Why You Should Build Your Own Website

Website design and development seems so complicated; it’s a task for the professionals. While this is certainly the case with some websites, it’s no longer true across the board. If you have been thinking about hiring a web design company to build your website, consider this – it’s now easier than ever to build your own. Now, don’t expect to be creating incredibly complex or customised sites straight of the bat (a lot of the time ecommerce web development is still best left to the professionals), however simple websites are very much achievable. And just because they are simple doesn’t mean they won’t meet your needs or be any good – some of the best websites are very simple in terms of design.

So why should you have a crack at building your own website? Well, here are five reasons that might convince you:

1.    You can work at your own pace. You’re your own boss, so you can work as quickly or slowly as you like (spare time permitting). There’s no pressure to make decisions by a certain date (which you’ll probably have to do if you hire a professional developers for ecommerce sites, as they’ll want design approval etc.), and you can therefore work on pages until you’re happy with them.
2.    You’ve got nothing to lose. Except for wasting your spare time (I know, that’s actually a big thing for some people!). However, in terms of money you’re safe – even if you create a website you don’t like, you haven’t paid anyone a cent to build it. You may have to outlay a small amount of money depending on the platform you choose to build with (some platforms charge for using templates etc.), however these fees come at a fraction of the cost compared to getting a site built for you.
3.    Plenty of support. When you build using a popular platform such as WordPress, there’s plenty of help and support out there – including very useful tutorials. If you’re stuck, it’s never hard to find help online – so many people have done it all before! Additionally, a lot of website building platforms offer their own ‘help service’ which is very useful.
4.    Changes are relatively easy. Decide you don’t like something? No worries – just change it yourself! Making changes when you’ve hired an agency can be painful, as they won’t always oblige. Also, if you want to make changes in the future they can’t help you – and you might have no idea how to alter the site if it’s quite complicated. When you build a site yourself, you know the platform and you know the site. Making changes will never be an issue.
5.    Learn a new skill. We never stop learning, and it’s great to acquire new skills. Adding ‘website designer/developer’ to your skills list is great, and the skills you acquire will help you out long term – for example, when you need to make changes to your site (as mentioned above). Furthermore, DIY website design and development can be fun – and you get the satisfaction of being able to say, “I built it myself!”

Considerations

When it comes to building your own website, one thing you do need to consider is time. How much time do you have to spare and how soon do you need your site built? If these figures don’t add up, then you might be better off going through an agency. If you do require professional help, you’re in luck; there are many great agencies around in this day and age. Whether you’re searching for a web designers in Australia certified & expreinced agency, you’ll be spoilt for choice – just make sure you speak to a few before making a decision!