Importance Of Online Security For Web Portals

Many website owners have issues with malware and other malicious programs. The best way to avoid these issues is to approach reputed service providers who specialize in providing appropriate online security for your website. Remember that when the website gets hacked, all the data can be lost and this can also bring a bad reputation about your business in the industry. It is also possible to infect the system of your consumers when hackers get access to your web portal. This can also lead to your website getting banned by prominent search engines and you may lose all the ranking and reputation established in the past. Even your customers may not depend upon, the services offered by your company when there is no security of the website from such threats. Considering all these issues, it is always a good idea to choose appropriate web security measures from reliable companies.

This involves scanning of the website to detect any hidden Malware and it can be easily removed using the anti-virus software. The service providers also perform regular check to see that the website is not blacklisted by different search engines for having such harmful Malware in the content. They also provide daily reports of any repairs and Virus attacks to the web portal and you can take suitable measures to avoid this situation in future. Even large companies are prone to such attacks and you should never neglect getting such security features if you are running a small business. The professionals use advanced techniques and prevent such attacks by strengthening the important files of your portal. This can also avoid getting into the spam list and your reputation will not be harmed in any manner in the online world.

How to protect your web portal from security threats?

  • Many business owners implement search engine optimisation methods on the website.
  • This can help them to get the appropriate ranking from pay per click advertising google in the industry.
  • There is no need to worry about getting incoming traffic by implementing such method.
  • It is also useful to provide good quality content so that the visitors will be engaged with the website.
  • You can get repeated visitors when you have such attractive content in the portal.By choosing relevant SEO methods for boosting the traffic ranking, you will do a lot of benefit for your business. This can bring the right kind of attention to the business and ensure that your visitors will do more business with your company. This can also affect your ratings from prominent search engines in the market.

Features Of A Reliable Mobile Application

As technology keeps developing each day, the use of Smartphones seems to increase rapidly among the world. Therefore, the world has become one connected family through the global village of internet. This in turn has been one of the key reasons for the development of many mobile applications that allow users to shop and visit their favourite stores or companies without having to access through the browser. In order for these applications to be rated as considerably good, the following features need to be present.

Social media interaction
People have reached a point where social media interaction has become a mandatory requirement in their life. This is one of the primary reasons why almost any Web Development includes the facility of connecting through your particular social media account. Therefore, in such cases, creating an account in the application may not be necessary as you can connect through your social media account and carry out your educational, commercial and other activities without hassle.

Using a mobile application may sometimes make you feel dull due to the colours and layouts used by the host. However, it will be much productive if the customisation option will be available for the user so that he/she can change the font styles, colours and even the layouts to their heart’s content. You need to win your users, so why not let them free while navigating your application? The investment will be worth every penny as they will feel at ease while using the application.

What needs to be there?
If you are not sure what to add in your mobile application, then here’s a little tip for you. Typically, a mobile application should include the information that cannot be accessible through your company website. This does not mean the basic information, but certain tasks that cannot be accomplished through the website can be added to the mobile application in order to attract web design company Brisbane more users. However, this needs to done tactfully in a way that you will not lose their faith.

Let them post feedback about the performance of the mobile application. Every user likes to feel recognized and that is exactly what you will be doing by enabling them to post in their feedback and ratings regarding their experience of using the application. Once they do post, make sure that they receive an automatic acknowledgment message for sparing time to help you improve the performance of your mobile application.
Once these details have been covered, the mobile application will be in perfect shape.

A Successful App – Successful Business

Smart phones and tablets are all taking over the mobile world today. More of these devices are widely availed and are used more. Computers have taken the second spot. When it co0mes to applications, we all know that it’s on these tablets and phones that most people use them. It is also true that most of these apps are developed in such a way that their use is make perfect for such devices. More and more individuals have shifted from computers to the mobile devices. Even business men and women prefer the use of such devices as they are more convenient, faster and are extremely portable. Doing business on such devices have become the norm for major reasons.  Seeing such a shift in the business world today has led to many developments that are enabling and affecting the mobile business world in a positive manner. So to move into such a realm, in order to make your business a success is a great decision. While you make that move we have some ideas on how you can be successful and make sure you will be able to bring your best in to this world of mobiles and apps. 

Be specific

When it comes to apps development it is important to make sure that your application is very easy to use. You don’t want to have many things going on in one app. The app has to be user-friendly and do exactly what it says it will do. This way you can be sure that there won’t be any confusion when suing it. Having one app perform many functions is a bad move. As long as the job role assigned to that particular is performed well and good and it does it better than the competitor, is easy for anyone to use, is attractive and grabs the attention the right way and is easily accessible on different operating systems in equal levels, it will do well.

You can check more about cheap iphone app development, go to 

Cater to the different market groups

Targeting only the major players can limit your viewers. If you have an app that works well on the IOS system, don’t stop there. Speak with the app developers to develop something for the android and other smaller market systems. This way you can be sure that you are reaching the whole world. If you are after android app development  in Adelaide, go here.

Make your app interesting

When an individual enjoys using a particular app they are bound to tell others about it. Have a built in system that will enable the user to share their apps functionality or some sort of option where sharing with others makes the app even more interesting. It is somewhat like creating an internal network for the users. When such an options exists they are likely to attract more potential clients.

Promoting Your Website On The Internet With The Right Help

In this present world we live in, whether we like it or not, technology has a major part to play in our lives. As a result, more and more people are used to using facilities such as internet as their main source for all information as it is easy to access internet from anywhere in the world. Because of this every business has the responsibility of creating and managing a good website to promote their services and products. This can be difficult when there are so many websites fighting hard to gain more exposure on the internet. However, with the right professional help you can achieve this goal without trouble.

A Trustworthy SEO Audit Done By a Reliable Company

The first step in achieving the goal of getting better exposure to your website on the internet is using WME Reviews to run a SEO audit on your company website. Even if you already have a company to take care of SEO you should do this because you feel you need more exposure as the first company has already not been successful in their job.

When you engage in this activity professionals of that trustworthy firm inspect your website and see what is lacking when it comes to search engine optimization. This inspection will be thorough and it will examine even the tiniest details on your website. The final result of this inspection will be a report.

Following the Recommendations Made in the Report

The report you get will explain fully the shortcomings that were seen on your website. At the end of the report, you will find a list of recommendations that are aimed at solving all the problems your website has, which are preventing your website from getting a better place at search results page ranking.

If you really want to make a change to your website and give your company a better chance at reaching a wider customer range you will accept these recommendations and ask the company you hired to run the inspection to implement these recommendations too. Then, you can come to an agreement as to how long it will take for these changes to happen and the fee the company would want for that service. Once those are agreed upon you can go ahead with this plan and secure a better place on the internet for your company website.

Therefore, if you can find the right help you can promote your website on the internet no matter how many other companies are there to compete with you.

Related Articles

Nick Bell | Sammway

Web marketing expert: How serial entrepreneur Nick Bell is taking his $45 million digital agency WME to the world | Smart Company

Beware bosses bearing ‘workplace happiness’ jargon | SMH

WME Group Case Study

How WME’s Nick Bell perfected the art of the cold call | AFR

Make Your Website A User And Google Rank Magnet

Have you ever imagined why your website fails to attract users and grab a position in Google’s page rank? Even after getting it SEO equipped, what is it that your website is deficient of? The answer is none other than SEO itself. SEO is not about adding links or putting keywords, it is about converting a piece of information into constructive message and making a building a brand by facilitating the users.  Here are a few things that may need along with the typical SEO services to attract users and grab a good position in Google rank page.

Conversation Optimization
A good looking site is not enough; you need to focus on its usability and value to readers and website visitors. If you really want to see your website or business grow and flourish, analytical knowledge and understanding the interests of the visitors is what you need.
Though, you need to focus on conversion optimization, it is important to keep the utility of search engines in mind. Usually, when websites try to be or adapt something, they lose focus from the actual purpose of the website. The content of the website should not be only understandable by users, but also by search engines too.

The Customer Interest Zone
Search engines play an important role in form semantic relationships. The help you make your website more relevant and visible by taking about 30,000 foot view of the website, understanding the website’s theme, exploring link relationships as well as the content of the website. Since a user is unaware of acronyms used internally for your work or product, therefore you need to know and understand the customers’ thoughts. Just because you like it that way, would make your customers think the same. Even if your in-house slangs are understandable for bots, but you are more likely to lose potential customers.

Make Way for First Time Visitors
First time visitor often face the trouble of finding the relevant content or product, therefore it is important that you put most important information in the common areas of your website. For example: If you are selling products, then you should put “Location” in the   central navigation bar of the website along with “call to action” feature on the page. This will make the activities on websites smoother for first time visitors and bots as well.

Smooth Navigation System
No website visitor would like to get confused while scrolling the webpage. A good navigation is all about make the website user friendly and easy to use. Using breadcrumb navigation can help you a lot in this case; kit will place URL within a folder structure, the pages would be placed specifically and not just in naming convention, sub navigation will have its own utilities, thus making the site interactive, its best to hire experts who excel in webiste design and marketing. Wme group jobs are always up to the mark and on time. The same trouble can emerge with search engines as well. If said in few words, human visitors do not always enter the website through homepage, this one of the major reasons why you have to keep them easily usable. Its better to hire an expert who can do all this for you in minimum price, read WME reviews.

Increasing Virtual Traffic To Your Website

If you were asked what the fundamentals that are required to create traffic, would you be able to answer such a question? If you were a businessman without in-depth IT skills and expertise, you probably wouldn’t be able to provide an answer. In fact, launching an online store is not limited to advertising, marketing and creating an attractive webpage. All of the mentioned features would be in vain, if it doesn’t help users locate the company webpage. For that matter, majorities have understood that this is a fact and there’s more to be done. So, are you aware of what needs to be done to increase the recognition of your company online?

If you are to gain a large base on consumers to visit or find a business, store, etc. they should be able to access it easily. However, in order to transfer the web traffic into loyal and returning clients or customers, there are several basics. These basics are used in devising search engine optimizing strategies, which have shown to be highly useful. Here are some of the fundamentals that would be useful knowing:

    Straightforward words

As much as people would enjoy a well-written posts or interesting title, however, this is different to writing content. That is, if the content is written in order for web-users to locate the business, this may not work out well. For that matter, one of the basics that SEO company NZ suggest using is, straightforward words. As a fact, customers would be able to search the company, websites easily.

    Focusing on overall product keywords or phrases

Another fundamental that majorities tend to overlook and exaggerate is, focusing on one keyword. It should be avoided, as it would not cover the overall image or message regarding the other products or services. As a fact, base the content on a pivotal keyword along with other supporting keywords. Hence, users would be able to find the site sooner and easily.

    Blogs – updated content

A site that doesn’t update policies, navigation and other features will die out, as it doesn’t entertain users. Therefore, having a blog, updating content, is another fundamental for website optimisation. However, majorities don’t see the benefit of it basic in the longer run. With that said, it would help generate more traffic, larger customer based, etc. Looking at the aforementioned pointers, you might be wondering about the many rules to be followed. Furthermore, many think this restricts the use of puns, quotes, etc. in the content. However, this isn’t true, as these basics would be helpful in gaining more presence in the virtual platform. Therefore, research about these further prior to discussing it with a professional.

Five Things You Can Learn At Home

If the internet has done one thing, it’s given billions of people access to just about any information that is sought. When it comes to the fundamental matter of education, it has opened up a world of opportunity for people who are looking to improve their knowledge and learn new skills. While most quality internet education tends to require hefty payments, many an in-depth course on countless subjects are accessible for absolutely zero cents. Here are some of the most popular things to learn online.

Yes, you can actually learn how to be an Android app developer online for free. You may wind up doing it for a living, working for a software company someday down the line too. There are free websites and software that can help you learn various programming languages and provide a platform for you to create your own mobile phone games and productivity applications. Even from the most basic levels up, you can become a total tech whiz.

No, not the programming languages you’ll need as an Android app developer, browse at You can learn just about any other spoken language in the world thanks to sites like Duolingo. In this highly globalized civilization, business and economies rely immensely on individuals who speak at least two languages. Multiple languages are a highly understated asset, even in the social world. The internet has made it ever so easy, not only to learn other languages fluently, but to connect with people who speak those languages and get first-hand experience, much unlike those French or Spanish lessons you took in school.

Instruments and Music
If your parents never forced you into music lessons as a kid, you probably often wish that they had. Learning music or a musical instrument later in life is especially difficult, but thanks to the internet, there is no shortage of videos and instructions to help you pick up fast. Learn your favourite songs off YouTube, or learn how to read sheet music from any one of the free websites that offer it. You’ll be playing Metallica on guitar or Mozart on piano in no time.

Just about every recipe you can think of is on the internet. You can be the clumsiest, most amateur chef you know and still pull off a gourmet dish with the aid of some handy videos or detailed instructions. You’ll never need to take a formal cooking lesson, and you can become a star quality chef in a matter of months if you get your lessons off friendly internet chefs who share their dishes with the world.

High School and College Courses
Almost any subject you can think of, chances are that there’s at least a rudimentary course for free online. Take advantage of this to learn the things you missed or didn’t know the value of when you were still in school. Refresh your memory on the things that you did learn. After all, your math did come in handy after school, but how much of it do you really remember? Thanks to the World Wide Web, just about anyone can get an education, refresh their knowledge, and build all-new skill sets, know more at

The Benefits Of Having Your Site Professionally Hosted

So now that you have your business in place and are ready to go, here comes the next phase: Websites. If you are someone who may have had some exposure other than just online shopping, perhaps you might know a bit more; however many small business owners are new to this topic and are not aware of what goes on beyond their screens. Sure when you type in the URL, the site pops up within a matter of second, but what is it that allows this to happen? How is it that anyone from anywhere in the world will be able to view the same information? Web hosting of course, and here are the benefits of it for your business no matter how small you may think it is.

Over time, you hope your business will grow and obviously along with it, so would your website. Initially you would only have to consider a handful of bare necessities such as storage capacity, domains and so on but later on, you will probably need to consider SEO (Search Engine Optimisation) and hosting multiple e-mails as your staff grows. With web hostings cost effective packages come additional facilities which are quite useful so it is definitely worth it.

As a startup and a newbie to this whole confusing world, the last thing you want to do is run about trying to fix technical issue you know nothing about and keeping your website bug-free. By hiring a professional company there is a lot of convenience that can be expected. For starters, they will take care of the whole thing from top to bottom and also fix any issues that could crop up down the line. You just need to make a phone call and their staff will do the rest.

Again, you would want to see your little enterprise grow some day and as it does, so will everything else with it including your website and services. Perhaps you might have more than just the one site and would need to juggle between several of them. Choosing to go with professional SSL company means that you are allowing yourself that space to grow and expand some day without it disrupting the entire framework. You need not worry about infrastructure, sorting out hardware and so on. It is already taken care of for you!

Before locking down a service providers, make your comparisons. Perhaps ask for recommendations from friends or family who might know about the subject and then obtain quotes from them. Try browsing through online forums as well to get a general idea of how the whole thing works. Once you have shortlisted a few of them, arrange for a meeting so you can have a chat and see how they work and whether you most importantly are comfortable working with them. Only then will you be able to make an informed decision.

Mistakes That Kill Your Website Conversion Rate

Although many companies have various tricks and techniques to enhance the conversion rates of their websites, what they do not know is the fact that not all techniques work. Businesses make mistakes in this scenario because they are new to the digital marketing industry or because they have wrongly informed. Either way, using the wrong techniques and following the wrong protocol must be avoided to ensure the company’s finances are safe. Listed below, are some CRO mistakes that you need to avoid.

Being Too Early
Although people say that all websites benefit from CRO that is not really the case in reality. You should have created the right market platform your product before moving to increase its CRO. For instance, if a product has only been launched recently, you must first work on creating a place for it in the market before working on CRO. This will ensure that your efforts will be successful when you actually come to that part of the procedure.

Bad Advertising
Never lead your customers to your company advertisements when they looking for a specific product. The landing page must always be relevant since leading them to the wrong page and put-off their interest in the overall purchase. This will not only affect your web conversion Perth at, but will also result in situation where you keep losing valued customers. So, make sure that online advertisements are placed and advertised in a way that they do not act as a hindrance to the consumers and their purchas


Ignoring Statistics
The level of web page optimization greatly depends on the numbers. Statistics must be considered very carefully to ensure that your data will not be affected by other variables. For example, you need take the time of the purchases into account into make an accurate analysis since it is a common fact that people purchase more during the weekends since that is when the traffic is high and prices are low. So, make sure to consider such influences since it will enable you to look at the issue from various perspectives.

Ignoring External Factors
The influence of external factors can affect the CRO of your company to a great extent. When redesigning your website, you must consider factors such as primacy effect. This is when the regular customers to the website find it difficult to adapt to the new changes since they are too used to the former one. Thus, you need to make sure that there are certain similarities among the designs as well. By avoiding these mistakes, you can ensure that your company utilizes conversion in Adelaide by online buisness experts to the maximum level as possible.

Five Reasons Why You Should Build Your Own Website

Website design and development seems so complicated; it’s a task for the professionals. While this is certainly the case with some websites, it’s no longer true across the board. If you have been thinking about hiring a web design company to build your website, consider this – it’s now easier than ever to build your own. Now, don’t expect to be creating incredibly complex or customised sites straight of the bat (a lot of the time ecommerce web development is still best left to the professionals), however simple websites are very much achievable. And just because they are simple doesn’t mean they won’t meet your needs or be any good – some of the best websites are very simple in terms of design.

So why should you have a crack at building your own website? Well, here are five reasons that might convince you:

1.    You can work at your own pace. You’re your own boss, so you can work as quickly or slowly as you like (spare time permitting). There’s no pressure to make decisions by a certain date (which you’ll probably have to do if you hire a professional developers for ecommerce sites, as they’ll want design approval etc.), and you can therefore work on pages until you’re happy with them.
2.    You’ve got nothing to lose. Except for wasting your spare time (I know, that’s actually a big thing for some people!). However, in terms of money you’re safe – even if you create a website you don’t like, you haven’t paid anyone a cent to build it. You may have to outlay a small amount of money depending on the platform you choose to build with (some platforms charge for using templates etc.), however these fees come at a fraction of the cost compared to getting a site built for you.
3.    Plenty of support. When you build using a popular platform such as WordPress, there’s plenty of help and support out there – including very useful tutorials. If you’re stuck, it’s never hard to find help online – so many people have done it all before! Additionally, a lot of website building platforms offer their own ‘help service’ which is very useful.
4.    Changes are relatively easy. Decide you don’t like something? No worries – just change it yourself! Making changes when you’ve hired an agency can be painful, as they won’t always oblige. Also, if you want to make changes in the future they can’t help you – and you might have no idea how to alter the site if it’s quite complicated. When you build a site yourself, you know the platform and you know the site. Making changes will never be an issue.
5.    Learn a new skill. We never stop learning, and it’s great to acquire new skills. Adding ‘website designer/developer’ to your skills list is great, and the skills you acquire will help you out long term – for example, when you need to make changes to your site (as mentioned above). Furthermore, DIY website design and development can be fun – and you get the satisfaction of being able to say, “I built it myself!”


When it comes to building your own website, one thing you do need to consider is time. How much time do you have to spare and how soon do you need your site built? If these figures don’t add up, then you might be better off going through an agency. If you do require professional help, you’re in luck; there are many great agencies around in this day and age. Whether you’re searching for a web designers in Australia certified & expreinced agency, you’ll be spoilt for choice – just make sure you speak to a few before making a decision!

Marketing Your Mobile App In 2015

Having a great app idea is one thing. Developing that app is another. However, once your app is developed and ready to go, you need to make sure that you have a marketing strategy in place – otherwise no one will even know that your app exists.

The marketplace is crowded

There are millions of apps out there; marketing is essential if you are going to ensure that your app stands out in a crowded marketplace. Australian Android developers and iOS developers have been very busy over the past couple years. These two mobile operating systems are by far the most popular here in this country, and therefore most new apps are developed for them. In fact, Google Play (the main Android app store) currently has more than 1.3 million apps on offer, while the Apple App Store (the only app store for iOS) has around 1.2 million apps.

That’s a lot of apps!

However, when it comes to Windows Phone and BlackBerry apps, there’s certainly less competition. Those looking to create an app tend to steer clear of these operating systems since the audience is much smaller. That being said, it also means the competition isn’t as fierce!

Mobile marketing trends

When it comes to marketing your mobile app, there are a number of strategies that are trending this year.

1.    You need to invest in mobile marketing. Mobile internet access is on the rise, and therefore mobile marketing is trending too. Since your product (mobile app) is targeted towards those who are using their mobiles, it makes sense to engage in mobile marketing. This can include marketing via mobile-friendly websites, social media (since everyone has social media apps), search engine advertising or even advertising your app via other apps. The options are endless, and it’s therefore possible to tailor a strategy that effectively reach your target audience.
2.    Create a blog for your mobile app. A blog (content marketing) is a great way to engage with potential customers, and it also works to improve your web presence. SEO experts will tell you that a blog is a great way to improve your search engine results page rankings – Google loves fresh content! When creating a blog, it’s important to focus on what you can do for the user (i.e. provide information that is of use to them), rather than thinking about what they can do for you (i.e. buy your product). This being the case, it’s important to ensure that your blogs aren’t too promotional.
3.    Create memes. It may sound ‘unprofessional’, but the fact of the matter is clever memes garner attention. When combined with equally clever hashtags, a carefully crafted meme can spread across the internet like wildfire – attracting the attention of your target audience in the process. People love good humour, and a great meme is an effective way to show your audience that you’re ‘with the times’.
4.    Curate content for your audience. Follow other businesses/influencers in your industry and if they post content that is of value to your audience, repost it using social media. Whether it’s Twitter, Facebook or LinkedIn, content sharing is a great way to engage with customers and position your business as an industry expert that ‘knows what’s going on’.


If you’ve just had an app developed, make sure you have an effective marketing strategy in place and ready to go. When it comes to iphone apps in Melbourne in particular, the marketplace is crowded – you need to make sure that your app will ‘get noticed’.

2014’s Top SEO Trends

We all know that search engine optimisation is always changing; the face of SEO today is very different to the one we knew a couple of years ago. This being the case, what exactly are the top SEO trends from the past year?

Content quality

Creating SEO friendly content no longer means just creating a slab of text with keywords in it.  Content written for SEO purposes needs to be in-depth, informative and useful to internet users – and keywords only really need to be inserted minimally. Google no longer scans content for keywords; it ‘reads’ content for meaning. Content therefore needs to take into account Latent Semantic Indexing (LSI) – that is, information you would expect to see surrounding particular phrases. It should essentially include information that places the author as an expert on a topic. Like many leading SEO companies, WME Group review content regularly, tracking its effectiveness and altering content writing processes accordingly.

Social media

Facebook, Twitter, LinkedIn – they all have the ability to influence an SEO campaign. Social media sites are a major factor when it comes to referrals, in fact it’s believed that Facebook is the force behind approximately 20% of all traffic that sites receive. An active social media site, when linked to a business’ website, also has the ability to boost search engine results page (SERP) rankings, as it helps to improve the authority of the website. The influence of social media on SEO campaigns has seen large online marketing companies, such as WME Group, invest heavily in their social media divisions. These days, a comprehensive online marketing strategy is needed – not just an SEO campaign.

Google Authorship

Google Authorship allows you to link any content you have created with a Google+ profile. This means that internet users can see who has written an article, and how reputable the author is – an authorship snippet appears alongside the search result. It is believed that Google does use a form of Author Rank, at least when it comes to ranking in-depth articles. This means that authors are essentially ranked in terms of authority. Over the past year, Google has reduced the snippets that appear alongside search results. For reputable authors using authoritative websites, full snippets still appear. However, for those with lower authorship rankings, snippets are reduced or scrapped altogether.

Guest blogging

When it comes to blogging, think quality over quantity. Gone are the days where businesses could create spammy blog articles for the sole purpose of creating backlinks. Modern-day Google wants to see blogs that are of value to readers, so all blogs should be well written, industry specific and informative.Blogs can still be used to create useful backlinks, however it’s best to think of this as a secondary benefit. The primary benefit is to connect with readers and provide quality information.

In-house teams

As the SEO process becomes increasingly complicated, more online marketing companies are opting to hire full in-house teams. For leading agencies such as WME, SEO campaigns are carried out by in-house teams – SEO experts and technical staff, content writers and link builders.
While WME search engine opstimisation professionals were once enacting SEO campaigns themselves, they are now working for these types of companies in management roles, overseeing the process from start to finish.


In 2014, SEO became more labour intensive – and therefore more expensive! While some drastic changes were seen within the industry over the past year, you can bet that there is plenty in store for 2015 as well.

The face of SEO is always changing!

Be aware of the market changes!